Rick Mathieson is an award-winning writer, author and creative strategist who develops content and campaigns that are tailored to your personas and optimized for each point in the buyer’s journey. Whether it’s awareness, engagement, lead acquisition, or nurture and conversion, he has a breadth and depth of experience helping marketing and agency teams in high-tech B2B and tech-forward B2C categories achieve their marketing objectives and drive meaningful business results.
Heralded as a strategic marketing expert by Harvard Business School’s Working Knowledge, his research into next-generation business models has earned praise from USA Today. His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes, The Wall Street Journal and NPR. His trailblazing books, THE ON-DEMAND BRAND and BRANDING UNBOUND have earned industry acclaim as indispensable guides to marketing in the digital age.
Through his own unique approach to SEO-savvy brand journalism, Mathieson has written and produced award-winning inbound content, social, and gated assets that have helped drive traffic, generate leads, and establish category and executive thought leadership for brands that include HP Enterprise, Alcatel-Lucent/Genesys, Mozes/ePrize, a number of fast-growth, SaaS-based cybersecurity brands and hip ecommerce startups.
As a marketing writer-creative director, Mathieson has been recognized with hundreds of regional, national, and international creative awards for high-impact outbound marketing work produced for brands spanning numerous categories, including HP, VMware, LoopNet, T-Mobile, SonicWALL, IBM/BigFix, Seagate, HP/Fortify, Fortscale, Abbott Labs, TiVo, Sitecore, Specialized Bicycles, Ferrari Club of America West and more.
Working solo or with his network of design and development resources, he’s driven by a firm belief that breakthrough storytelling and experiences are central to fueling brand love, shaping audience perceptions, and maximizing sales.
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Content Marketing • Email Marketing • Landing Pages • Website Content • Social • Video • Mobile • Messaging • Thought Leadership • eBooks • Case Studies • Use Cases • SEM • Direct • Integrated Campaigns • Demand Gen • Lead Gen • Nurture • Conversion • Digital & Print Collateral • Lead Gen-Based Branded Games & Entertainment • Experiential (AR/VR/3D Projection/etc.) • Reports • Webcasts/Webinars • Brand Journalism